š Starting a business isn’t just about launching a product—it’s about solving a problem, creating value, and building something that reflects your vision. Here’s how I’d approach it, step by step.
1. šÆ Clarify the Problem You’re Solving
Every business begins with a need. I ask myself:
- What problem am I passionate about solving?
- Who experiences this problem most deeply?
- Can I solve it better, faster, or more meaningfully than existing options?
For GarudNetra, it was about creating a culturally resonant, wearable smart device that served real-world needs in surveillance and safety.
2. š§ Validate the Idea Early
Before building anything, I test the waters:
- Talk to potential users—students, professionals, local communities.
- Create a simple prototype or sketch.
- Ask: “Would you use this? Why or why not?”
Feedback is gold. It helps me refine the idea before investing time or money.
3. š Learn the Basics of Business
Even as a designer or engineer, I need to understand:
- Value proposition: What makes my product unique?
- Revenue model: How will I earn? Subscription, one-time sale, freemium?
- Cost structure: What are my fixed and variable expenses?
š ️ Tools I use:
- Lean Canvas – for mapping out the business model
- Startup India Learning Program – free modules on entrepreneurship
4. š§° Build a Minimum Viable Product (MVP)
I don’t wait for perfection. I build a basic version that:
- Demonstrates the core functionality
- Solves the main problem
- Can be tested with real users
For students, this could be a digital mockup, a working prototype, or even a service model run manually.
5. š£ Share It with the World
Marketing isn’t just ads—it’s storytelling.
I use:
- Social media: Instagram, LinkedIn, YouTube
- Campus networks: Student clubs, faculty showcases
- Online platforms: Product Hunt, IndieHackers
I tell the story of why I built it—not just what it does.
6. šø Explore Funding Options
Even small ventures need resources. I explore:
- Bootstrapping: Using my own savings or income
- Grants and competitions: Startup India Seed Fund
- Crowdfunding: Ketto or Wishberry
- Angel investors: Once I have traction and clarity
7. š§š¤š§ Build a Team (Even If It’s Just One Other Person)
I look for collaborators who:
- Complement my skills
- Share my vision
- Are willing to grow together
Even a two-person team can achieve incredible momentum.
8. š Keep Iterating and Learning
I treat my business like a living design project:
- Collect feedback constantly
- Improve based on real-world use
- Stay open to pivoting
I also keep learning—through podcasts, books, and mentors.
š§ Recommended:
š Resources to Get Started
Here are some platforms I recommend for Indian students and professionals:
Platform | Purpose |
---|---|
Startup India | Government support, funding, learning |
YourStory | Startup stories, news, inspiration |
T-Hub | Incubation and mentoring |
NASSCOM 10,000 Startups | Tech startup support |
Coursera Entrepreneurship Courses | Learn business fundamentals |
✨ Final Thoughts
Starting a business isn’t about having all the answers—it’s about being willing to ask the right questions, take bold steps, and learn as you go. Whether you’re a student with a sketchbook or a professional with a side hustle, your idea deserves a chance to grow.
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